Making Waves with Personal Sound
WiiM needed a story that went beyond their specs and highlighted commitment to superior sound quality and innovation. We reframed the brand around personalized sound; a space where people can create their own listening setups, enjoy premium audio without the premium barrier, and see their feedback reflected in every update.
The Challenge: Breaking Through the Noise
WiiM was competing in a crowded wireless audio market, surrounded by brands leaning into smart tech, connectivity, and endless specs. But none of that captured what made WiiM special. They needed a clearer story, one that communicated their innovation, their sound quality, and their vision as an industry leader, without getting lost in technical details that didn’t resonate with their listeners.
The Execution: Brining the Brand to Life
We developed a modern persona, clear messaging, and taglines that highlighted independence, accessibility, and community-led innovation. The visual identity reflected this direction: sleek, minimalist layouts paired with a vibrant yet premium color palette, high-quality photography, and dynamic visuals that put the personalized experience front and center. Every element worked together to help WiiM stand out in a space dominated by technical sameness.
The Strategy: Centering Personalized Sound
Through collaboration and research we uncovered an opportunity: personalized listening. While other brands pushed rigid ecosystems and feature lists, WiiM gave people freedom. The ability to mix old and new gear, build their own setups, and shape their sound based on what they love.
We shifted the narrative from tech-first to user-first: personalized sound systems, accessible premium audio, and a rapid innovation cycle powered by customer feedback. WiiM doesn’t just make great products, they listen and apply.
The Impact: Momentum That Resonates
