Sprouting a New Narrative
Reencle needed a story as fresh and vibrant as the compost it creates. We transformed the brand from a technical, waste-focused product into a warm, nature-driven identity centered on growth, renewal, and getting your hands in the soil.
The Challenge: Finding Clarity
Reencle is an innovative home composter that uses microorganisms to create real, living compost, but their story wasn’t landing. In a category dominated by food-waste stats and “smart” tech, the brand felt more corporate than human, and people couldn’t see what truly made Reencle different or better.
The Strategy: From Waste to Growth
Our research revealed the real heart of Reencle’s value: not trash, but soil. As the only composter creating nutrient-rich compost, their story belonged in the garden. We reframed the narrative around growth, renewal, and the joy of feeding new life.
The Execution: Bring the Story to Life
We built a warm, nature-led identity grounded in earthy colors, organic shapes, and approachable storytelling.
Illustration played a key role in softening the category’s tech-heavy feel, adding moments of sprouting, blooming, and hands-in-the-soil joy that reinforced the brand’s focus on growth. Paired with thoughtful layout, typography, and tone, the visual system felt hopeful, human, and rooted in the natural rhythm of renewal.
The Impact: Momentum Rooted in Purpose
